Brand Names & Logos
Distinctive signs that identify your business
TRADEMARKS
Trademark Protection
Secure your brand identity with comprehensive trademark protection.
- Indefinite protection (with renewals)
- Build brand equity and recognition
- Prevent brand confusion in the market
THE NEED
What can be trademarked?
Trademarks protect signs that distinguish your goods and services.
Product Names
Unique identifiers for your goods and services
Slogans & Taglines
Memorable phrases that capture your brand essence
Sound & Color Marks
Non-traditional marks that distinguish your brand
THE PROCESS
How we register your trademark
01
Availability Search
We check for conflicting marks in your target markets.
02
Classification
Strategic selection of goods and services classes.
03
Application Filing
Professional preparation and filing of your application.
04
Registration & Maintenance
Monitor your mark and handle renewals.
WHAT WE OFFER
Our trademark services
Clearance Search
Conflict analysis
We search national and international registers to identify potential conflicts and assess registration prospects.
Registration
National & international
We handle trademark applications in Switzerland, the EU, and internationally, including class selection and specification drafting.
Madrid Protocol
Global protection
We coordinate international registrations via the Madrid System, designating countries based on your commercial priorities.
Opposition
Defense & challenges
We represent clients in opposition proceedings, both as opponents and defendants, before Swiss and EU offices.
Watch Services
Monitoring & alerts
We provide trademark watch services to detect similar filings and enable timely action.
Renewals
Lifecycle management
We manage renewal deadlines and advise on portfolio rationalization where appropriate.
FREQUENTLY ASKED
Common questions
Find answers to frequently asked questions, or contact us for more details.
How long does trademark registration take?
Swiss trademarks are typically registered within 4-6 months if unopposed. EU trademarks take 5-7 months, and international registrations via Madrid Protocol vary by designated country.
What can be trademarked?
Trademarks protect signs that distinguish your goods or services: names, logos, slogans, colors, sounds, and even shapes. The key requirement is distinctiveness.
Do I need to register in every country?
Trademark protection is territorial. The Madrid Protocol allows you to file one international application designating multiple countries, which is often more cost-effective than individual filings.
What happens if someone opposes my trademark?
Third parties can oppose your application if they believe it conflicts with their rights. We handle opposition proceedings, negotiate settlements, and defend your mark.
How long does a trademark last?
Trademarks can last indefinitely as long as they are renewed (every 10 years in most jurisdictions) and used in commerce. We manage renewals and monitor your portfolio.
Can't find what you're looking for?
Contact us directlyReady to secure your brand?
Let's build a trademark strategy that grows with your business.